Newer Kodak Printers Use Cheaper Ink Cartridges
One of the experiences regarding computer printers is thinking that buying an inkjet printer for only forty or fifty dollar is thinking that you’ve just gotten a great deal. Even after you get the printer home and install it on your computer, you still think you’ve gotten a great deal. After all, you can then print documents and graphs in color and in black and white. You can even print photos. Life seems good for a month or two. Then, inevitably, one of the ink cartridges runs out of ink. When you finally go to the store to buy a new cartridge, you suddenly discover that your previously great deal requires you to pay up to thirty dollars just for a black ink cartridge. At that point, you start to realize that if the color cartridge, which costs thirty five to forty dollars, is about to run out too, it would be most likely be less expensive to just buy a new printer! Aside from being wasteful and expensive, the whole experience is frustrating.
Kodak is now poised to enter the inkjet printer market and correct this injustice. When Kodak finally releases its line of inkjet printers in March, it might very well turn the whole inkjet printer and ink industry on its head because it will offer printers that will initially cost little more than the ink jet printers on the market today/ However, these new printers will be able to use inkjet cartridges which cost far less than the ones that competing manufacturers require in their printers.
At this point, the majority of inkjet manufacturers like Canon, Epson, and Hewlett Packard have followed a specific business plan which makes little or no profit on the sale of their printers. But after the initial sale of these inexpensive printers, these companies reap huge profits on the sale of the ink cartridges which are necessary to make these printers work. This actually makes a great deal of business sense. After all, selling the printers at a huge discount can easily be looked upon as an investment if it ultimately prompts the owners of those printers buy the expensive cartridges over and over again when those subsequent purchases help to turn an enormous profit for the manufacturers.
One of the problems with this particular business model is that it not only gouges consumers and limits their freedoms; it also creates a certain amount of resentment with the customers. For example, it now typically costs around twenty nine cents to print a typical four by six inch photograph at home on an inkjet printer. When that cost is compared to the fact that you can have a photograph printed at a retail store for about nineteen cents, it’s obvious that people who print their photos at home are paying a great deal more just for the convenience of not having to go out to their local photo-equipped store to have their photos printed. This is nothing short of a serious problem for this business model if for no other reason than it’s an incentive for consumers to restrict their use of their own printers just to conserve ink. At some point, this reaches a point where the ink isn’t really affordable at all. This fact, in turn, makes people extremely likely to abandon their inkjet printers in favor of buying another product that offers them a less expensive and less restrictive alternative. And that is exactly what Kodak is counting on.
As a matter of fact, despite the additional cost of the new Kodak printers, Kodak expects that they will enable those very same home users to print those very same four by six inch photos for approximately ten cents per copy. When you finally compute the savings in cost of ink over the course of a few hundred photographs, it’s not at all difficult to justify spending a little more on a more expensive printer!
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